Should you write every day?
That’s the question David Perell posed on Twitter recently in a mini-essay. My short answer to that question is “Sure, but be careful.” Writing every day can be counterproductive if you aren’t deliberately writing to improve your work.
Continue reading “Should You Write Every Day? Sure, But It’s Not Enough”
One of the first songs I learned to play most of the way through on guitar was “Sweet Leaf” by Black Sabbath.
I worked on it for about a week with a friend of mine who was also just starting to learn guitar as well. We practiced together, gave each other feedback, and we started to feel pretty good about our playing.
After I got home from one of our practice sessions, I decided to show my mom what I had been working on. She’s a classic rock fan, and I knew she would be impressed, just like my friend and I were.
Continue reading “The ‘Sweet Leaf’ Edit”
One of Harry Dry’s 17 tips for great copywriting is “Avoid landing page words.”
You’ve seen them: unlock, supercharge, hypercharge, unleash, enhance, etc.
They’re vaguely aspirational, like the words of a carnival game operator, an MLM scheme, or male enhancement commercials. They don’t really mean anything.
Continue reading “Landing Page Words”