Obviously Awesome is a positioning methodology by well-known positioning expert April Dunford. Dunford’s book has made the rounds recently as the go-to positioning process, especially for tech companies, though her positioning exercise can be applied to almost every industry.
If you’ve tried doing any sort of positioning work before and found it frustrating or useless, April Dunford’s book contains some invaluable lessons and an easy-to-follow methodology that you can use to build up stronger positioning for whatever you’re working on.
This summary is really just the most actionable parts of the book for me. I would strongly recommend buying and reading the whole thing, as Dunford includes templates and case studies that really bring these tips to life.Continue reading “Obviously Awesome – Book Notes and Summary”