Some Thoughts on the Current Affairs’ ‘How SEO is Gentrifying the Internet’ Article

I’m always fascinated to read coverage of SEO from outsiders. We constantly talk about traffic, rankings, ramping up content production, building links, etc., and winning the battle for search visibility for our employers and clients. It seems like the end user – actual Google searchers – get little attention in most SEO spaces.

Current Affairs recently published an article called “How SEO is Gentrifying the Internet.” It’s some pretty harsh coverage of SEO as a practice, particularly around how good SEO can exclude what’s good for the audience. 

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